Customers Trust Their Information. Do You Protect It?
Your customers put their trust in your business every single day. They believe their personal and financial data is secure when they share it with you. The reality, however, is that what customers think is secure and what is truly protected can often be very different.
The Gap Between Perception and Reality
At CyberPro, we consistently see the same gaps in small and medium-sized businesses. These oversights leave customer information vulnerable and expose companies to major risk.
Common Cybersecurity Gaps
| Gap | Why It’s a Problem | Example |
|---|---|---|
| Passwords stored in plain text or reused | Easy for attackers to crack and exploit | One stolen password can unlock multiple accounts |
| Breaches go undetected for months | Gives attackers time to move laterally through systems | IBM reports that the average breach lifecycle is 277 days |
| No cybersecurity plan in place | Leaves businesses unprepared for incidents and compliance audits | Lack of a Written Information Security Plan (WISP) |
Without action, these gaps put both your brand reputation and your customers’ trust at risk.
Why Customer Trust Matters
According to a PwC study, 85% of consumers will not do business with a company if they have concerns about its security practices. Trust is not just a nice-to-have, it is directly tied to revenue, retention, and reputation.
“It takes 20 years to build a reputation and only a few minutes of a cyber incident to ruin it.” – Warren Buffett
How to Close the Gap
Securing customer information does not need to be overwhelming. With the right tools and guidance, even small businesses can build strong defenses against today’s cyber threats.
Here are three key steps to start:
- Conduct a Cyber Risk Assessment
Understand your current posture and identify gaps before attackers do.
Start your free risk assessment here. - Implement Strong Password Policies
Require unique, complex passwords and consider a password manager. - Develop a Cybersecurity Plan
A Written Information Security Plan (WISP) ensures your business is prepared for both compliance and response.
Cybersecurity is Business Security
Protecting customer data is no longer optional. Just like fire codes or exit plans, cybersecurity is a cost of doing business and an investment in your company’s future.
When you secure your systems, you protect not only your business but also the customers who make it possible.
Schedule Your Free Cyber Risk Assessment Today and take the first step toward closing the gap.
